The Red Ribbon Campaign® is now the oldest and largest drug prevention program in the nation reaching millions of young people during Red Ribbon Week®
WHAT IS RED RIBBON WEEK? It is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon.
WHY? The Red Ribbon Campaign® was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign® is to present a unified and visible commitment towards the creation of a DRUG - FREE AMERICA.
WHO? We are helping at-risk youth to come together and keep themselves, children, families and communities safe, healthy and drug-free.
WHY SUPPORT THE NATIONAL THEME? A theme unifies each year’s campaign and helps to broadcast one message creating a tipping point to change behavior.